KERSTIN KOLVENBACH
KERSTIN KOLVENBACH
I am Senior Marketing Manager with 9+ years of experience in strategic and operational marketing for B2B and regulated industries. Proven track record in developing regional marketing strategies, adjusting messaging for international markets and cultures (EMEA, AMER, APAC), and leading product launches across digital, event, and field marketing channels. Strong expertise in stakeholder collaboration, competitive positioning, and data-driven decision-making.
I have a passion for creating clear, meaningful, and responsible marketing strategies that support informed decisions and better outcomes for customers and end users.
2024 - today
In my current role, I am responsible for defining and executing the end-to-end product marketing strategy for a new SaaS solution, with a strong focus on market positioning, go-to-market execution, and cross-functional alignment across sales, management, and external partners.
2019 - 2023
Traveled along the Pan-American Highway from Alaska to Antarctica in a self-converted campervan. Worked freelance on communication design and marketing projects.
2016 - 2019
Within a globally operating life sciences company, I held a leadership role in marketing and communication, overseeing global brand initiatives, product communication, and cross-functional projects in a highly regulated environment.
2015 - 2016
2013-2015
I was responsible for creating marketing visuals and print media, managing events and exhibitions, and developing the corporate design for the new business unit partfactory.
2013-2014
2009-2012
Hubspot Academy
This course covered content marketing best practices, planning of long-term content strategies, marketing analysis, and data-driven growth marketing. I learned how to develop comprehensive content strategies that align with business objectives and drive measurable results through data analysis and optimization.
Google Inc.
Over a period of 6 months, I completed a comprehensive training course to enhance my marketing skills. The course covered a wide range of topics and helped me develop a deeper understanding of various marketing concepts, tools and techniques. I gained practical experience in different fields of marketing, including social media, email, and content marketing.
Google Inc.
During the execution of two hands-on projects from start to finish, I learned how to empathize with the potential user and how to define and ideate problem statements. I mastered the whole design process from sketching and wireframing through mockups and high-fidelity prototypes in Figma and Adobe XD. I also explored UX research processes and practiced user interviews and tests of early concepts.
I learned about design thinking tools and explored the elements of corporate strategy. During the course, I explored how to plan and conduct primary market research and how to analyze the results to craft a meaningful problem definition statement. I experienced how to create usable models and frameworks for gathering user feedback and testing solutions through prototypes and a minimum viable product, followed by a case study.
Shopware AG
Training course focused on implementing the Shopware e-commerce platform. I learned how to set up, configure, and customize the platform to meet business requirements, including product management, payment integration, and storefront customization.
Haufe Academy
In this seminar, I gained a practice-oriented introduction to the most important methods and tools of project management. I learned how to professionally initiate, plan and monitor projects, as well as how to motivate my team from the very beginning within the triangle of time, cost, and quality. I obtained valuable skills that enabled me to successfully tackle complex tasks.
I possess excellent organizational and managerial skills and enjoy handling large and complex projects. I am adept at working collaboratively in interdisciplinary teams. My strong communication skills enable me to keep my team focused on achieving our goals and delivering high-quality results..